sales pitch

English

Pronunciation

• Audio (Mid-Atlantic US):

  (file)

Noun

sales pitch (plural sales pitches)

1. Talk or demonstrations intended to persuade a consumer to make a purchase, especially when vigorously delivered or exaggerated.

   Hyponym: elevator pitch

   Coordinate term: banter

   • 1947 May 19, “How Many Listeners?”, in Time:

     As far as he is concerned, it is just a huckster's sales pitch.

   • 2007 September 13, Matthew Goldstein, “Did Bear Stearns Soft-Pedal the Risks?”, in BusinessWeek, retrieved 5 Oct. 2008:

     He was so convinced by the sales pitch that he put around $1 million of his own money into the funds.

Translations

presentation to persuade a customer

• Finnish: myyntipuhe
• French: bagou (fr) m
• German: Verkaufstechnik f, Verkaufstaktik
• Hawaiian: paialou
• Spanish: charla promocional f, argumentario m

See also

• buy into
• buy it
• dog and pony show
• have it

 

References

• “sales pitch”, in OneLook Dictionary Search.