sales pitch

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sales pitch (plural sales pitches)

  1. Talk or demonstrations intended to persuade a consumer to make a purchase, especially when vigorously delivered or exaggerated.
    • 1947, "How Many Listeners?," Time, 19 May:
      As far as he is concerned, it is just a huckster's sales pitch.
    • 2007, Matthew Goldstein, "Did Bear Stearns Soft-Pedal the Risks?," BusinessWeek, 13 Sep. (retrieved 5 Oct. 2008):
      He was so convinced by the sales pitch that he put around $1 million of his own money into the funds.


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