Definition from Wiktionary, the free dictionary
- (chiefly in the context of Japanese culture) The quality of being kawaii; cuteness.
2006, Shenja Van Der Graaf; Yuichi Washida, Information communication technologies and emerging business strategies:
- In the interviews it became apparent that the girls choose their products on kawaiiness. A mobile phone is kawaii for communication and e-mail.
cuteness, in context of Japanese culture