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Blend of kid +‎ influence.


kidfluence (uncountable)

  1. (marketing) The influence that children exert, both directly and indirectly, on the consumer decisions made by their parents.
    • 2002, Stephen Kline & Greig de Peuter, "Ghosts in the Machine: Postmodern Childhood, Video Gaming, and Advertising", in Symbolic Childhood (ed. Daniel Thomas Cook), Peter Lang (2002), ISBN 9780820455808, page 266:
      Game makers found they didn't have to appeal to parents as buyers as they could activate the pressure of "kidfluence."
    • For more examples of usage of this term, see Citations:kidfluence.

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