logomark

English

Etymology

logo +‎ mark

Noun

logomark (plural logomarks)

1. A logo that is the mark of a business or service.
   • 1973, Art direction, volume 25:

     A new logomark consisting of a basic stem outline incorporating the PR Exposure initials in a continuous line has been introduced by the Chicago based firm.

   • 1993, David A. Aaker, Alexander L. Biel, Brand equity and advertising, page 61:

     Many Japanese TV commercial films carry corporate logomarks at the end to identify the products' mother brand.