logomark
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English
[edit]Etymology
[edit]Noun
[edit]logomark (plural logomarks)
- A logo that is the mark of a business or service.
- 1973, Art direction, volume 25:
- A new logomark consisting of a basic stem outline incorporating the PR Exposure initials in a continuous line has been introduced by the Chicago based firm.
- 1993, David A. Aaker, Alexander L. Biel, Brand equity and advertising, page 61:
- Many Japanese TV commercial films carry corporate logomarks at the end to identify the products' mother brand.