Definition from Wiktionary, the free dictionary
- (advertising) One of four archetypal dramatic structures of commercials, characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
- The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work, and then feeling like a daredevil behind the wheel of his SUV, utilizes a positive transition.
- (advertising) A narrative structure used in commercials known as “supporting actor-type” advertising. (Can we add an example for this sense?)