running gag

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running gag (plural running gags)

  1. An ongoing joke, one that is regularly repeated or continued.
    • 26 June 2014, A.A Dowd, AV Club Paul Rudd and Amy Poehler spoof rom-com clichés in They Came Together[1]
      Some groaners are converted into running gags, as when Joel and his brother (Max Greenfield) get in a duel of parting, one-last-thing-before-you-go affirmations.