From Wiktionary, the free dictionary
Jump to navigation Jump to search


Alternative forms[edit]


Unknown, likely Germanic. Compare Dutch spraak (speech), spreek (speak), spreuk (saying), sprook (a story, fiction, tale, or false idea). First recorded in the late 1890s and early 1900s, suggesting a possible derivation from Afrikaans (i.e. brought back by soldiers returning from the Boer War). With the exception of a few early uses of sprook, the word's spelling has been fixed since it first entered the language. The uncommon ⟨ui⟩ digraph provides further evidence for an Afrikaans or Dutch origin.


  • IPA(key): /spɹuːk/
    • (file)
  • Rhymes: -uːk


spruik (third-person singular simple present spruiks, present participle spruiking, simple past and past participle spruiked)

  1. (transitive, Australia) To promote a thing or idea to another person, usually informally.
    • 1948, Louis Esson, Louis Esson and the Australian Theatre, page 18:
      There was no spruiking or showmanship, no flash shirts or ten-gallon hats.
    • 2008 December 30, “Lennon spruiks laptop 28 years after his death”, in The Sydney Morning Herald:
      Lennon spruiks laptop 28 years after his death [title]
    • 2011, Kylie Ofiu, “Work as a spruiker”, in 365 Ways to Make Money, page 120:
      It can be a hard job, constantly on your feet, trying to think of things to say to lure people into the store you are spruiking for.
    • 2022 March 27, Sarah Martin, “Scott Morrison spruiks cost of living package as expectations of fuel excise cut grow”, in The Guardian[1], Guardian Media Group, retrieved 2022-03-27:


Derived terms[edit]