Definition from Wiktionary, the free dictionary
superbrand (plural superbrands)
- An extremely popular brand.
2007 February 17, Michael Yaki, “The Jingoism 500”, in New York Times:
- But Nascar has become a global superbrand, still undeniably American yet ubiquitous enough for the world’s best — not just auto manufacturers, but racers like Juan Montoya, the Colombian who has dominated Formula 1 — to want to test its drivers and its superspeedways.