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- (informal, neologism) A hypermasculine man employed in the tech industry and stereotypically located in Silicon Valley.
- 2013 November 24, Erica Goode; Claire Cain Miller, “Backlash by the Bay”, in New York Times:
- Fort Mason, a renovated military post on the bay, has been nicknamed “Frat Mason” for the 20-something “tech bros” — tech company salespeople, marketing employees and start-up founders — who have moved into luxury apartments there and play bocce on the great lawn.
- 2019 October, James Ross Gardner, “Who will mourn the tech bro?”, in Seattle Met:
- Are Tech Bros, as one Redditor claimed, members of a “hyper technocratic, libertarian…boys club”?
- 2021 January 27, Gilad Edelman, “Stop calling everyone a tech bro”, in Wired:
- A term that once mocked a particular Bay Area cultural phenomenon has become an all-purpose epithet. In the process, it has lost whatever analytic value and rhetorical punch it once had. If tech bros are everywhere, then they are nowhere.