trademark erosion

From Wiktionary, the free dictionary
Jump to navigation Jump to search

English[edit]

Noun[edit]

trademark erosion (countable and uncountable, plural trademark erosions)

  1. The situation that occurs when a trademarked name becomes a generic name through constant use.
    Synonyms: genericization, genericide
    While many companies object to the process of trademark erosion, there is little that can be done to prevent it.

See also[edit]

Further reading[edit]