trialability
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English[edit]
Etymology[edit]
Noun[edit]
trialability (uncountable)
- The quality or degree of being trialable.
- 2008, Terence A. Shimp, Advertising Promotion and Other Aspects of Integrated Marketing Communications:
- The extent to which an innovation can be used on a limited basis prior to making a full-blown commitment is referred to as trialability. In general, new brands that lend themselves to trialability are adopted at a more rapid rate.