Definition from Wiktionary, the free dictionary
- To set a price at less than the value of an item
2007 September 1, Brooks Barnes, “No New NBC Shows to Be Sold by Apple”, in New York Times:
- Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video.
- To sell at a lower price than another (especially than a competitor)