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under- +‎ price


underprice (third-person singular simple present underprices, present participle underpricing, simple past and past participle underpriced)

  1. To set a price at less than the value of an item
    • 2007 September 1, Brooks Barnes, “No New NBC Shows to Be Sold by Apple”, in New York Times[1]:
      Still, the spokesman, Cory Shields, said NBC Universal was determined to change what it saw as Apple’s underpricing of video.
  2. To sell at a lower price than another (especially than a competitor)