viralness

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English

Etymology

viral +‎ -ness

Noun

viralness (uncountable)

  1. (advertising, marketing) Synonym of virality
    • 2015 October 22, Neil Genzlinger, “10 Unconventional Halloween Diversions”, in New York Times[1]:
      Well, more than 16 million people didn’t miss it, and the family parlayed the viralness into a G-rated franchise that continues at 9 p.m.

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