motivation

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[edit] English

[edit] Etymology

motive, from the Latin verb moveō ((I) move), + -ation

[edit] Pronunciation

[edit] Noun

Singular
motivation

Plural
motivations

motivation (plural motivations)

  1. Willingness of action esp. in behavior
  2. The action of motivating.
  3. Something which motivates.
  4. An incentive or reason for doing something.
  5. (advertising) a research rating that measures how the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

[edit] Derived terms

[edit] Translations

[edit] References

  • (advertising, research rating that measures how a commercial affect consumer intention): The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

[edit] French

[edit] Etymology

motiver +‎ -ation

[edit] Noun

motivation

  1. motivation

[edit] Swedish

[edit] Noun

Declination for motivation Singular Uncountable
Common Indefinite Definite
Nominative motivation motivationen
Genitive motivations motivationens

motivation c.

  1. motivation; willingness of action
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