motivation

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[edit] English

[edit] Pronunciation

[edit] Noun

motivation

  1. Willingness of action esp. in behavior
  2. The action of motivating.
  3. Something which motivates.
  4. A reason for doing something.
  5. (Advertising) a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something.
    The motivation scores showed that 65% of people wanted to visit our website to learn more about the offer after watching the commercial.

[edit] Derived terms

[edit] Translations

Willingness of action esp. in behavior
The action of motivating
Something which motivates
A reason for doing something
a research rating that measures how both the rational and emotional elements of a commercial affect consumer intention to consider, visit, or buy something

[edit] References

For definition 4 The Advertising Research Handbook Charles E. Young, Ideas in Flight, Seattle, WA, April 2005

[edit] French

[edit] Etymology

motiver + -ation

[edit] Noun

motivation

  1. motivation

[edit] Swedish

[edit] Noun

Declination for motivation Singular Uncountable
Common Indefinite Definite
Nominative motivation motivationen
Genitive motivations motivationens

motivation c.

  1. motivation; willingness of action
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