upfront

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English[edit]

Alternative forms[edit]

Adjective[edit]

upfront (comparative more upfront, superlative most upfront)

  1. honest, frank and straightforward
  2. In a forward, leading or frontward position.
  3. (of money) paid in advance

Translations[edit]

Adverb[edit]

upfront (not comparable)

  1. beforehand
  2. (soccer) As an attacker
    He's a poor defender, so we always play him upfront.

Translations[edit]

Noun[edit]

upfront (plural upfronts)

  1. (television) A meeting of network executives with the press and major advertisers, signaling the start of advertising sales for a new season

See also[edit]

Verb[edit]

upfront (third-person singular simple present upfronts, present participle upfronting, simple past and past participle upfronted)

  1. To bring to the fore; to place up front for consideration
    • 1997, Christopher Hall et al., “Silent and silenced voices”, in Adam Jaworski editor, Silence: Interdisciplinary Perspectives, ISBN 3110154595, page 204:
      What our analysis has, hopefully, upfronted is the importance to resuscitate the suppressed and silenced voices so as to show the powerful mechanisms of institutional "cases".