Generation Yer
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English[edit]
Alternative forms[edit]
Etymology[edit]
From Generation Y + -er.
Noun[edit]
Generation Yer (plural Generation Yers)
- A member of Generation Y.
- Synonyms: Generation Y, Gen Y, Gen Yer, millennial, Yer
- 2006, Michael Stanat, China’s Generation Y: Understanding the Future Leaders of the World’s Next Superpower, Paramus, N.J.: Homa & Sekey Books, →ISBN, page xii:
- China’s Generation Yers are coming of age during the most consistently expansive economy in the last few decades.
- 2015, Donald C. Mosley Jr., Donald C. Mosley Sr., Paul H. Pietri, Supervisory Management: The Art of Inspiring, Empowering, and Developing People, 9th edition, Cengage Learning, →ISBN, page 223:
- As the first truly global generation, Generation Yers have some values consistent with traditionalists, including patriotism, valuing family and home, a strong sense of morality, and commitment to volunteer service.
- 2021, Michael R. Czinkota, Masaaki Kotabe, Demetris Vrontis, S. M. Riad Shams, Marketing Management: Past, Present and Future (Springer Texts in Business and Economics), 4th edition, Springer Nature Switzerland AG, →ISBN, page 286:
- The marketers that capture Generation Y’s and Z’s attention do so by bringing their messages to the places Generation Yers and Zers congregate, whether it is the internet, a snowboarding tournament, or any other virtual platform.