Mondeo Man
Appearance
English
[edit]Etymology
[edit]After the Ford Mondeo, a family car, popularised by a phrase used by Tony Blair at the Labour Party conference in 1996, though the vehicle Blair mentioned was actually a Ford Sierra.
Noun
[edit]Mondeo Man (plural Mondeo Men)
- (UK) A stereotypical male identified as the sort of voter the Labour Party needed to attract to win the 1997 election.