Zynfluencer

English

Etymology

From Zyn (“a brand of tobacco-free snus”) +‎ -fluencer.

Noun

Zynfluencer (plural Zynfluencers)

1. (neologism) An influencer who promotes the consumption of Zyn nicotine pouches.
   • 2023 June 22, Ashwin Rodrigues, “Why Are Zyn Nicotine Pouches Suddenly Everywhere?”, in GQ‎^[1], New York, N.Y.: Condé Nast, →ISSN, →OCLC, archived from the original on 2024-06-18:

     There are also now Zynfluencers who've made nicotine pouches a part of their online personalities. Videos on TikTok tagged with "zyn" are approaching 300 million views.

   • 2024 January 12, Emily Dreyfuss, “Our Kids Are Living in a Different Digital World”, in The New York Times‎^[2], New York, N.Y.: The New York Times Company, →ISSN, →OCLC, archived from the original on 2024-06-28:

     Another "Zynfluencer" in attendance for the Zyn helicopter stunt was Max VanderAarde. You can glimpse him in a video from the event wearing a Santa hat and toasting Mr. Carlson as they each pop Zyns in their mouths.

   • 2024 January 26, Sasha Rogelberg, “A new wave of Gen Z 'Zynfluencers' are fueling a tobacco industry resurgence with nicotine pouch sales”, in Fortune‎^[3], New York, N.Y.: Fortune Media Group Holdings, →ISSN, →OCLC, archived from the original on 2024-06-08:

     On social media, young people and so-called "Zynfluencers" are spreading the nicotine buzz, with TikToks using #zyn receiving over 715.6 million views to date.

   • 2024 February 12, John Semley, “Meet the Zynfluencers: how nicotine pouches ignited a new culture war”, in Katharine Viner, editor, The Guardian‎^[4], London: Guardian News & Media, →ISSN, →OCLC, archived from the original on 2024-06-29:

     Henry categorically denies that the company is actively engaged in funding any social media activity, or underwriting social media users (who self-identify, naturally, as Zynfluencers) who enthusiastically promote the product.