bluewash

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English

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Etymology

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From blue +‎ -wash.

Verb

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bluewash (third-person singular simple present bluewashes, present participle bluewashing, simple past and past participle bluewashed)

  1. (transitive) To use a blue paint or glaze.
  2. (transitive, business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
    • 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
      Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.
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Noun

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bluewash (countable and uncountable, plural bluewashes)

  1. A wash of blue paint or glaze.
    beautified with bluewash.

References

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  • Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
  • The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.