bluewash
Appearance
English
[edit]Etymology
[edit]Verb
[edit]bluewash (third-person singular simple present bluewashes, present participle bluewashing, simple past and past participle bluewashed)
- (transitive) To use a blue paint or glaze.
- (transitive, business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
- Coordinate terms: redwash, brownwash, whitewash, greenwash; humanewash, sustainwash
- 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
- Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.
Related terms
[edit]Noun
[edit]bluewash (countable and uncountable, plural bluewashes)
References
[edit]- Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
- The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.