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blue +‎ -wash


bluewash (third-person singular simple present bluewashes, present participle bluewashing, simple past and past participle bluewashed)

  1. To use a blue paint or glaze.
  2. (business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
    • 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
      Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.

Related terms[edit]


bluewash (countable and uncountable, plural bluewashes)

  1. A wash of blue paint or glaze.
    beautified with bluewash.


  • Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
  • The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.