bluewash
English
Etymology
Verb
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- To use a blue paint or glaze.
- (business, politics) To tout a business or organization's commitment to social responsibility, and to use this perception for public relations and economic gain; to present a humanitarian front in this manner.
- 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
- Corporations ...bluewash by suggesting ethical leadership and affiliating with the United Nations.
- 2006. William S. Laufer. Corporate Bodies and Guilty Minds: The Failure of Corporate Criminal Liability, page 164:
Related terms
Noun
bluewash (plural bluewashes)
References
- Global Politics in the Information Age, Mark J. Lacy, Peter Wilkins, 2006, page 115.
- The Blue Way: How to Profit by Investing in a Better World, 2007, by Daniel de Faro Adamson, Joe Andrew, page 54.