brandwash

Definition from Wiktionary, the free dictionary
Jump to: navigation, search

English[edit]

Etymology[edit]

Blend of brand +‎ whitewash

Verb[edit]

brandwash (third-person singular simple present brandwashes, present participle brandwashing, simple past and past participle brandwashed)

  1. (pejorative) To alter a brand in an attempt to improve negative public perception of the brand or company.

Noun[edit]

brandwash (plural brandwashes)

  1. (pejorative) An alteration of this kind.