brick and mortar

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Alternative forms[edit]


brick and mortar ‎(not comparable)

  1. (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]
    Brick and mortar retail stores face online competition.

Usage notes[edit]

  • Often used attributively, especially in the form brick-and-mortar.



brick and mortar ‎(uncountable)

  1. Used other than as an idiom: see brick,‎ and,‎ mortar.
  2. (Britain) Buildings, especially domestic housing.