brick and mortar

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Alternative forms[edit]


brick and mortar (not comparable)

  1. (business) Buildings and property for the conduct of business, particularly in the sale of retail goods to the general public. (Used to contrast an Internet-based sales operation that lacks customer-oriented store fronts and a "traditional" one for which most capital investment might be in the building infrastructure.) [since the mid-1990s]
    Brick and mortar retail stores face online competition.

Usage notes[edit]

  • Often used attributively, especially in the form brick-and-mortar.



brick and mortar (uncountable)

  1. Used other than as an idiom: see brick,‎ and,‎ mortar.
  2. (Britain) Buildings, especially domestic housing.