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- A brief portfolio of recorded media intended to showcase an artist's work.
- Frank had created a demo reel on DVD that he could send along with his résumé for job interviews.
- 2000, Isaac V. Kerlow, The Art of 3-D : Computer Animation and Imaging, 2nd Edition 
- The second most important thing...is that your portfolio or demo reel contains the types of items that the potential employer is interested in seeing.
- 2004, Craig Wroe, An Actor Prepares to Work in New York City: How to Master the Business of "The Business" 
- A demo reel is a VHS or DVD copy of snippets of the best moments of an actor's work...
- 2010, Geoffrey Kater, Design First for 3D Artists 
- ...an animation director at a very large studio told me that if he's not interested within the first five seconds, then he tosses the demo reel.