direct marketing

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direct marketing (uncountable)

  1. (business, marketing) Marketing that reaches customers by communications directly addressed to the customer.
    • 2013 May 25, “No hiding place”, in The Economist[1], volume 407, number 8837, page 74:
      In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.


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