Definition from Wiktionary, the free dictionary
- (business, marketing) Marketing that reaches customers by communications directly addressed to the customer.
2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
- In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result.