Definition from Wiktionary, the free dictionary
- (idiomatic) To generate or encourage; to campaign for.
2013 May 25, “No hiding place”, in The Economist, volume 407, number 8837, page 74:
- In America alone, people spent $170 billion on “direct marketing”—junk mail of both the physical and electronic varieties—last year. Yet of those who received unsolicited adverts through the post, only 3% bought anything as a result. If the bumf arrived electronically, the take-up rate was 0.1%. And for online adverts the “conversion” into sales was a minuscule 0.01%. That means about $165 billion was spent not on drumming up business, but on annoying people, creating landfill and cluttering spam filters.
- The candidate gave speeches, shook hands, and kissed babies in an effort to drum up support before the election.