film at 11

English

Etymology

"11" means 11 o'clock. This phrase originated from the U.S. television news broadcasting industry, where the late evening news is traditionally broadcast at 11 o'clock. In short promotional advertisements during primetime, announcers provided tantalizing bits of a story and end with the phrase as a teaser to encourage viewers to continue watching.

Pronunciation

• Audio (US)

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Phrase

film at 11

1. (historical) The video footage of a breaking news story will be screened later that evening.
2. More information will follow in the future.
   • 1977, Jim Abrahams, David Zucker, Jerry Zucker, The Kentucky Fried Movie:

     The popcorn you're eating has been pissed in. Film at 11.

3. (sarcastically) This news story (etc) is unsurprising, typical, or should be obvious: more at eleven.
   • 2024 March 29, Patrick McKenzie, Anatomy of a credit card rewards program‎^[1]:

     Rich people consume more than poor people on an absolute basis, film at eleven.

4. Used other than figuratively or idiomatically: see film,‎ at,‎ 11.
   • 2021 April 15, Rahul Kumar Gautam, SEEK & FIND, Blue Rose Publishers, page 91:

     “I hope to see you tonight; tonight, I'm going to screen a film at 11 pm in the auditorium.”

See also

• eleventh hour
• more at eleven
• watch this space