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- A brand name that is well known to the great majority of households.
- A genericized trademark.
- A very well-known public figure.
- 2020 January 17, Amy Chozick, “This Is the Guy Who’s Taking Away the Likes”, in New York Times:
- Instagram has revolutionized shopping, dealt a near-death blow to women’s magazines, taken celebrities from TV and movie screens to our fingertips and made Shih Tzus and personal trainers household names. (At least in some households.)
genericized trademark — see genericized trademark