merch

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See also: Merch. and merc'h

English[edit]

Etymology[edit]

Clipping of merchandise.

Pronunciation[edit]

Noun[edit]

merch (uncountable)

  1. (slang) merchandise
    • 2007, February 15, “Eric Wilson”, in Babes in Label Land[1]:
      His playful point of view on youthful American sportswear, expressed in boxy mohair jackets with graphic resin bubble buttons and tomboy T-shirt dresses in superfine chiffon as bright as tangerine sorbet, is backed up with what stores would describe as the merch: easy scoop-neck cashmere sweaters in a mix of colors, lightweight T-shirts and sheared mink Army caps.
    • 2012, Jesse Cannon, Todd Thomas, Get More Fans: The DIY Guide to the New Music Business
      Many musicians make merch you can only get if you join the fanclub.

Verb[edit]

merch (third-person singular simple present merches, present participle merching, simple past and past participle merched)

  1. (slang, rare) merchandise
    • 1995, SPIN (volume 11, number 1, page 10)
      Maligned by rockers, misunderstood by critics, and merched by Madison Avenue, rave may be the only vital youth culture remaining.

Welsh[edit]

Etymology[edit]

From Proto-Brythonic *merx, from Proto-Celtic *merkā (compare Cornish myrgh, mergh, Breton merc’h), from Proto-Indo-European *méryos (boy, girl) (compare Scottish Gaelic smarach (lad), Latin marītus (husband), Ancient Greek μεῖραξ (meîrax, boy, girl), Old Armenian մարի (mari)). Related to morwyn.

Pronunciation[edit]

Noun[edit]

merch f (plural merched)

  1. girl, maiden
    Peidiwch â phoeni'r merched yn y babell nesa.Don't pester the girls in the next tent.[1]
    Synonym: hogan
  2. daughter
    Synonym: hogan
  3. woman
    Synonyms: dynes, menyw

Usage notes[edit]

Merch has a wider semantic field than English "girl" and can be used to refer to "girl", "daughter" and even "woman" depending on context. Other words such as hogan, dynes and menyw are less broad in their meanings than merch.

Coordinate terms[edit]

  • mab (son)
  • mam (mother)
  • tad (father)

Mutation[edit]

Welsh mutation
radical soft nasal aspirate
merch ferch unchanged unchanged
Note: Some of these forms may be hypothetical. Not every
possible mutated form of every word actually occurs.

Further reading[edit]

  • R. J. Thomas, G. A. Bevan, P. J. Donovan, A. Hawke et al., editors (1950–present) , “merch”, in Geiriadur Prifysgol Cymru Online (in Welsh), University of Wales Centre for Advanced Welsh & Celtic Studies

References[edit]