mission statement

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mission statement (plural mission statements)

  1. (management) A formal declaration of the overall goal or purpose of an organization.
    • 2017 October 2, Jess Cartner-Morle, “Stella McCartney lays waste to disposable fashion in Paris”, in the Guardian[1]:
      Her mission statement is that clothes made from sustainable viscose and cruelty-free alternatives to leather should not be targeted at a niche market, but shown to hold their own on the Paris fashion week catwalk.
    • 2020 September 27, Alex McLevy, “With Smile, Katy Perry is desperately trying to have fun again”, in The A.V. Club[2]:
      Unsurprisingly, Perry puts her best foot forward on opener “Never Really Over,” a song that not only maintains a catchy, hummable refrain, but also ironically doubles as a sort of mission statement for the artist.