mumfluencer
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English
[edit]Alternative forms
[edit]- momfluencer (North America)
Etymology
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/e/e1/Kylie_Jenner%2C_Kris_Jenner_and_Stormi_in_2021.jpg/260px-Kylie_Jenner%2C_Kris_Jenner_and_Stormi_in_2021.jpg)
Blend of mum + influencer, equivalent to mum + -fluencer.
Noun
[edit]mumfluencer (plural mumfluencers)
- (UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
- 2019, Sophie White, Filter This:
- She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.
- 2019, Louise Pentland, Wilde Women:
- She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.