mumfluencer

English

Alternative forms

• momfluencer (North America)

Etymology

Two well-known mumfluencers: Kylie Jenner (right) and her mother Kris (left), with Kylie's daughter (on swing).

Blend of mum +‎ influencer.

Noun

mumfluencer (plural mumfluencers)

1. (UK, informal, neologism) A mother who is an influencer on social media, typically using this platform to promote consumer products, offer parenting advice, or document her child's upbringing.
   • 2019, Sophie White, Filter This:

     She'd spent the weekend replying to the PRs offering money for branded content, setting up meetings and feverishly researching the 'mumfluencer' thing.

   • 2019, Louise Pentland, Wilde Women:

     She is a UN Global Ambassador for Gender Equality, writes a column for Mother & Baby magazine, and was recently crowned the Number 1 Mumfluencer in the magazine.

Related terms

• Instamom
• mommy blogger
• mumpreneur