no-sell

English

Verb

no-sell (third-person singular simple present no-sells, present participle no-selling, simple past and past participle no-sold)

1. (transitive) To act as if an attack from an opponent had no effect.
   • 2017, MMA Fighting Newswire, "Fighter shakes head saying a strike didn't hurt — then gets KO'd by head kick", MMA Fighting (June 2, 2017):

     Powell was doing his best to no-sell a previous exchange. And he was right — Reyes' strikes didn't hurt him or really hit him.

Anagrams

• Noells, onsell, sell on