nonprestige

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English[edit]

Etymology[edit]

non- +‎ prestige

Adjective[edit]

nonprestige (not comparable)

  1. Not having or conveying high prestige; of unremarkable reputation.
    • 1993, David A. Aaker, Alexander L. Biel, Brand equity & advertising: advertising's role in building strong brands:
      Many nonprestige brands like Windex and Jell-O actually outperformed these venerable names.
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