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- A journalistic form of puffery; an article or story of exaggerating praise that often ignores or downplays opposing viewpoints or evidence to the contrary.
- Coordinate term: hit piece
- 2019, Bret Easton Ellis, White, Pan Macmillan, →ISBN:
- The magazine had sent David Blum to Los Angeles to profile Emilio Estevez, arguably the most famous of the actors in Joel Schumacher's recently released St. Elmo's Fire, and what had been pitched as a typical puff piece quickly warped into a scathing portrayal that soon became scandalous.