shockvertising

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English[edit]

Etymology[edit]

Blend of shock +‎ advertising.

Noun[edit]

shockvertising (uncountable)

  1. Advertising that is intended to shock the viewer.
    • 2004, Bob Garfield, And Now a Few Words From Me
      Because what they know — what they learned at the feet of the master — is that, in the narrowest sense, shockvertising works. It works (a) by provoking widespread outrage, inevitably reported in the press, creating a level of buzz []
    • 2007 March 14, Stuart Elliott, “Critics to Marketers: Suicide Is No Joke”, in New York Times[1]:
      So-called shockvertising, in the form of ads that are deliberately provocative to draw attention to themselves, is becoming increasingly popular.