soft launch

English

Noun

soft launch (plural soft launches)

1. (marketing) The release of a product or service, particularly software, to a limited audience in order to gain data on the product’s usage and acceptance by customers.

   Synonym: soft opening

2. (aeronautics, astronautics) The launch of a missile in such a way that the rocket motor ignites outside of the launch tube, ejecting the missile non-explosively.

Antonyms

• hard launch

Derived terms

• soft-launching

Translations

release of a product or service to a limited audience

• (deprecated template usage) {{trans-mid}}

See also

• cold launch