subjective time

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subjective time (uncountable)

  1. The perception of time being tied to experience: time flying by, time dragging slowly.
  2. (advertising) A system by which intervals are measured by actions or emotions in a commercial for research purposes.
    Instead of selecting an image for testing every 0.2 seconds, the new research team used a subjective time approach, selecting an image to represent each significant change in the ad, no matter how fast or slow the ad’s edits may be.