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Blend of Twitter +‎ swoosh.

EB1911 - Volume 01 - Page 001 - 1.svg This entry lacks etymological information. If you are familiar with the origin of this term, please add it to the page per etymology instructions. You can also discuss it at the Etymology scriptorium.
Particularly: “Source and explanation needed: why swoosh and not e.g. whoosh?”


twoosh (plural twooshes)

  1. (Internet, slang) A tweet which precisely meets the 280-character (previously 140) limit set by microblogging service Twitter.
    • 2010, Hollis Thomases, Twitter Marketing: An Hour a Day, Wiley Publishing (2010), →ISBN, page 21:
      Intentionally trying to write a twoosh is almost as challenging as writing haiku, although twooshes do frequently occur on their own!
    • 2012, Michael A. Memoli, "Obama declares himself a 'master tweeter'", Los Angeles Times, 25 May 2012:
      On Friday, the administration also released some behind-the-scenes footage. It shows an aide, deputy director for online outreach Kori Schulman, complimenting the president for what she calls a “twoosh," or a perfect, 140-character tweet (a Twitter swoosh).
      "Are you proud of me?" he asks.
      “It was a record for twooshes," Schulman says.
      "I'm the twoosh master," Obama says.
    • 2012, Jim Winter, "OMG! Pope Sends Tweet", Telegraph-Herald, 13 December 2012:
      5 a.m. Dubuque time: "Dear friends, I am pleased to get in touch with you through Twitter. Thank you for your generous response. I bless all of you from my heart." It was a twoosh, a Twitter term for a tweet of exactly 140 characters.