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From imitation of the sound


swoosh (third-person singular simple present swooshes, present participle swooshing, simple past and past participle swooshed)

  1. To move with a rushing or swirling sound
    The fishing rod swooshed through the air.



swoosh (plural swooshes)

  1. A swooshing movement or sound
    • 2005, Frank Arricale, Obviously Not Clairvoyant[1], →ISBN, page 209:
      "What the hell is a swoosh?" the McDonald's rep asked. "You know — a swoosh. Like when you go fast. 'Swoosh!'"
  2. A pattern or logo suggesting a swooshing movement.
    • 2000, Jack Trout & Steve Rivkin, The Power of Simplicity[2], →ISBN, page 147:
      Even TV announcers at the last Winter Olympics were spotted with a swoosh on their jackets.
    • 2009, Jennifer Visocky O'Grady, Kenneth Visocky O'Grady, A Designer's Research Manual (page 7)
      lf, on the other hand, you're one of the thousands of graphic designers whose education was based primarily in the art department; almost all of your clients have MBAs and neutral blue swoosh logos []
    • 2011, Carmen Torbus, The Artist Unique (page 39)
      Create various patterns and swooshes in the wet gesso with the old credit card or any other texture tool you choose.

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