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- (economics) The integrating of successive stages in the production and marketing process under the ownership or control of a single management organization.
- 2005, Robert M. Grant, chapter 13, in Contemporary strategy analysis, →ISBN, page 392:
- The prevailing wisdom today is that any benefits of vertical integration tend to be outweighed by the greater advantages of specializing in a narrow range of vertical activities.
The integrating of successive stages in the production and marketing process