brand loyalty
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English[edit]
Noun[edit]
- (business, marketing) The positive feelings towards a brand and dedication to purchase the same product or service repeatedly, regardless of deficiencies, a competitor's actions, or changes in the environment.
Translations[edit]
positive feelings towards a brand and dedication to purchase from it
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Further reading[edit]
- “brand loyalty”, in Lexico, Dictionary.com; Oxford University Press, 2019–2022.