炎上マーケティング

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Japanese

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Kanji in this term
えん
Grade: S
じょう
Grade: 1
on'yomi

Etymology

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炎上 (enjō, roast) +‎ マーケティング (māketingu, marketing)

Pronunciation

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  • IPA(key): [ẽ̞ɲ̟d͡ʑo̞ː ma̠ːke̞tʲĩŋɡɯ̟]

Noun

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(えん)(じょう)マーケティング (enjō māketingu

  1. (Internet slang) marketing method that intentionally causes negative attention