Corporate Memphis

English

Etymology

From corporate + Memphis, referencing the Memphis Group, an Italian architecture group that introduced a design style in the 1980s featuring a similar aesthetic.

Proper noun

A Corporate Memphis-style illustration.

Corporate Memphis

1. A visual art style which emerged in the late 2010s, influenced by Big Tech art and mobile app design, and characterized by flat, simplified, geometric shapes in bright solid colours.
   • 2021 January 24, Josh Gabert-Doyon, “Why does every advert look the same? Blame Corporate Memphis”, in Wired:

     Corporate Memphis is inoffensive and easy to pull off, and while its roots remain in tech marketing and user interface design, the trend has started to consume the visual world at large.

   • 2021, Olivia Zheng, “Stop Copying Facebook”, in The Stuyvesant Spectator, New York, NY: Stuyvesant High School, page 14:

     Corporate Memphis is everywhere, from User Interface design to editorial covers, but the pervasive nature of the style has caused many to as a symbol of the unoriginality and disingenuity of corporations.

   • 2022, Jacob Sponga, "Dear Gen Z, Don't Digitize The Thrift Store", The Bull & Bear (McGill University), Winter 2022, page 18:

     Here stands a last bastion of mid-century analog quintessence, a genuine hole-in-the-wall oozing with spirit, seemingly spared by a modern design tsunami of Corporate Memphis and minimalist logos.

Further reading

• Corporate Memphis on Wikipedia.Wikipedia