Coined by American humorist Gelett Burgess (1866–1951) on a book dust jacket at a trade association dinner in 1907. It said “YES, this is a “BLURB”!” and featured a (fictitious) “Miss Belinda Blurb” shown calling out, described as “in the act of blurbing”.
blurb (plural blurbs)
- A short description of a book, film, musical work, or other product written and used for promotional purposes.
- To write or quote something in a blurb
2007 July 4, David M. Halbfinger, “Appearing Way Before the Film: The Review”, New York Times:
- When Rene Rodriguez of The Miami Herald blogged about having seen and loved “The Departed” in Toronto in a supposedly private screening last fall, Warner Brothers “scolded me very strongly,” he said, “but they still blurbed a line from my blog in their opening ad.”