do well by doing good

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do well by doing good

  1. (idiomatic) To achieve social acceptance or financial success as a result of behaving in a benevolent or charitable manner.
    • 1960, Albert D. Van Nostrand, The Denatured Novel, Vol. 3, Bobbs-Merrill, p. 170:
      The sanctioning doctrine of Good Works has been at hand every since Benjamin Franklin canonized the Arminian Heresy. So Cash McCall, like his patron saint, does well by doing good.
    • 1988, John Greenwald at al., "Japan From Superrich To Superpower," Time, 4 July:
      Of course, like most aid donors, Japan does well by doing good.
    • 2006, Matthew Bishop, "View from Davos: Bono marketing his red badge of virtue,", 27 Jan (retrieved 21 Jan 2010):
      He wants companies selling Red products to make a profit by helping the poor—doing well by doing good.