entertailing
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English
[edit]Etymology
[edit]Blend of entertaining + retailing
Noun
[edit]entertailing (uncountable)
- A commercially-designed experience intended to combine entertainment and retailing.
- 1999, Michael R. Solomon, Elnora W. Stuart, Marketing: real people, real choices, page 420:
- Begelman's strategy borrows from the trend toward entertailing, which combines retailing with entertainment.
- 1999, Richard W. Oliver, The shape of things to come, page 141:
- Not all entertailing is sports-focused.
- 2003, Norman M. Scarborough, Thomas Zimmerer, Effective small business management: an entrepreneurial approach, page 197:
- The primary goal of entertailing is to catch customers' attention and engage them in some kind of entertaining experience so that they shop longer and buy more goods or services.