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Blend of entertaining +‎ retailing


entertailing (uncountable)

  1. A commercially-designed experience intended to combine entertainment and retailing.
    • 1999, Michael R. Solomon, Elnora W. Stuart, Marketing: real people, real choices (page 420)
      Begelman's strategy borrows from the trend toward entertailing, which combines retailing with entertainment.
    • 1999, Richard W. Oliver, The shape of things to come, page 141:
      Not all entertailing is sports-focused.
    • 2003, Norman M. Scarborough, Thomas Zimmerer, Effective small business management: an entrepreneurial approach (page 197)
      The primary goal of entertailing is to catch customers' attention and engage them in some kind of entertaining experience so that they shop longer and buy more goods or services.