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Blend of retail +‎ entertainment


retailtainment (uncountable)

  1. A commercially-designed experience intended to combine entertainment and retailing.
    • 2001, Barry Berman, Joel R. Evans, Retail management: a strategic approach (page 631)
      We also are able to achieve that connection with retailtainment — our Oreo Stacking Contest, Grandparents Day, and our Wal-Mart Live broadcasts of exclusive concert performances from Garth Brooks, Britney Spears, Faith Hill, and others.
    • 2006, John E. Richardson, Annual Editions: Marketing 07/08 (page 158)
      China "is the world leader in retailtainment," Mr. Menzer says. "You go into the store and there's a fashion show of some of your apparel lines.