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- Having impact. [from c. 1940]
- 1950, Movies: A Psychological Study, Digitized edition, Free Press, published 2008, page 22:
- We might suppose that some of the most impactful heroines of current films would combine these two functions: that of the good-bad girl ...
- 1969, W. James Popham, "Curriculum Materials," Review of Educational Research, vol. 39, no. 3, p. 321:
- It is strongly recommended that in the future such investigations not be reported in the literature unless they are designed to test the effects of some hopefully impactful treatment variation.
- 1982, S. E. Taylor and S. C. Thompson, "Stalking the Elusive 'Vividness' Effect," Psychological Bulletin, vol. 89, no. 2, p. 155:
- Everyone knows that vividly presented information is impactful and persuasive.
- 2001, A. Mukherjee and W. D. Hoyer, "The Effect of Novel Attributes on Product Evaluation," The Journal of Consumer Research, vol. 28, no. 3, p. 463:
- A dominant finding in psychology and consumer behavior has been that negative information is more impactful than positive information.
- 2013 March 22, “Pals organise night out to remember Florence”, in West Sussex Gazette:
- “The evening will help to raise money to create a place where children can have fun and enjoy playing for years to come; a fitting legacy of a short-lived but impactful life."
- Proscribed by some authorities, who recommend influential or effective instead. Alternatively, one may rephrase to have an impact or have a strong impact. However, many usages can be found, particularly in business and education as well as in journalism and academic writing.
- Usage is more common in the US.