- Having impact. [from c. 1940]
1950, Movies: A Psychological Study, Digitized edition, Free Press, published 2008, page 22:
- We might suppose that some of the most impactful heroines of current films would combine these two functions: that of the good-bad girl ...
- 1969, W. James Popham, "Curriculum Materials," Review of Educational Research, vol. 39, no. 3, p. 321:
- It is strongly recommended that in the future such investigations not be reported in the literature unless they are designed to test the effects of some hopefully impactful treatment variation.
- 1982, S. E. Taylor and S. C. Thompson, "Stalking the Elusive 'Vividness' Effect," Psychological Bulletin, vol. 89, no. 2, p. 155:
- Everyone knows that vividly presented information is impactful and persuasive.
- 2001, A. Mukherjee and W. D. Hoyer, "The Effect of Novel Attributes on Product Evaluation," The Journal of Consumer Research, vol. 28, no. 3, p. 463:
- A dominant finding in psychology and consumer behavior has been that negative information is more impactful than positive information.
2013 March 22, “Pals organise night out to remember Florence”, in West Sussex Gazette:
- “The evening will help to raise money to create a place where children can have fun and enjoy playing for years to come; a fitting legacy of a short-lived but impactful life."
- Proscribed by some authorities, who recommend “influential” or “effective” instead. Alternatively, one may rephrase to “have an impact” or “have a strong impact”. However, many usages can be found, particularly in business and education as well as in journalism and academic writing.
- Usage is more common in the US.