pin the tail on the donkey

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pin the tail on the donkey (uncountable)

  1. (games) A children's game involving pinning a piece of material on a specified spot while blindfolded.
  2. (by extension) Any attempt to aim something somewhere while handicapped in doing so.
    • 2001, David F. D'Alessandro, Brand Warfare: 10 Rules for Building the Killer Brand, McGraw-Hill Professional, →ISBN, page 35,
      Without it, you may as well be playing pin the tail on the donkey with your marketing efforts.