ploughman's lunch
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English
[edit]![](http://upload.wikimedia.org/wikipedia/commons/thumb/8/89/Ploughmans_lunch.jpg/220px-Ploughmans_lunch.jpg)
Etymology
[edit]Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.
Noun
[edit]ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)
- (British) A light meal of bread, cheese, and pickled onions (or cucumbers), etc., especially one served in a pub at lunchtime.