ploughman's lunch
English
Etymology
Originally devised by a marketing executive of the Dairy Council in a 1960-61 advertising campaign to sell English cheese and beer.
Noun
ploughman's lunch (plural ploughman's lunches or ploughmen's lunches)
- (British) A light meal of cheese, pickled onions (or pickle), and a bread roll; especially one served in a pub at lunchtime.